Hello SciCom logo featuring a small purple pootoo bird on a branch beside text, next to the Robert Wood Johnson Foundation logo.

AI Avenue for Cloudflare

A Human-Centered Tech Series

Hello SciCom partnered with Poley Creative to create AI Avenue, an ambitious six-episode webseries for Cloudflare that demystifies artificial intelligence by exploring it through the lens of human senses.

Each 30-minute episode uses a different sensory metaphor (Voice, Vision, Thinking, Learning, Touch/Doing, and Smell) to explain how AI works, why it matters, and where it’s headed. The show blends comedy, interviews, and hands-on demos to keep the tech grounded in real people and real use cases.

First-Month Performance

2,782
Engagements
38.2%
Click-Through Rate
316,546
S1 Views
827,915
Impressions

Our Work on the Show

  • Collaborated with Cloudflare + Poley Creative to shape the series concept and season arc.
  • Developed six complete episode scripts and iterated them through production drafts.
  • Built the show’s editorial voice: approachable, funny, human-first, and technically accurate.
  • Wrote and led a street-interview segment to ground each episode in real audience reactions.
Line graph showing YouTube average daily subscribers from January 2024 to October 2025, highlighting a record increase after the AI Avenue launch on September 12, 2025, with pre-launch daily average at 120 and new record at 180 subscribers.

Our Marketing Support

  • Produced short-form social promo videos to promote AI Avenue across Cloudflare’s social channels
  • Repurposed show visuals into shareable promotional content, extending the life of the series beyond long-form episodes
  • Ensured marketing assets aligned with the show’s tone and Cloudflare’s brand, keeping the promotion playful, accessible, and on-message
  • Concepted and captured a Times Square billboard moment, creating a high-visibility visual asset to support the show’s launch. Look!
Billboard in Times Square with text bubbles saying 'I find AI sort of overwhelming' and 'There's a show for that', featuring AI Avenue logo and AIavenue.Show URL.

Check Out the Full Show

Interested in making a show?

A webseries?

A short?
Contact US